An intelligent CRM to scale your business
We bring sales, service, and data together in a Salesforce org built the way your business actually works — no complexity nobody uses, no waste.
Why MindUP
Technology in service of your results
We believe good technology is the technology your team actually uses every day. That's why every project starts with understanding your operation — and only then do we talk platform.
Strategic partnership
We understand your business before the technology. The CRM follows your operation — not the other way around.
Deep Salesforce expertise
Official certifications and real experience in enterprise implementations (Service, Sales, and Data Cloud).
Simplicity that scales
Solutions without unnecessary complexity, ready to grow with your company.
Measurable results
Focused on adoption, productivity, and ROI — with clear indicators from day one.
Services
From go-live to continuous evolution
CRM Implementation · Salesforce
From strategy to go-live: we understand your business, map your processes, and configure the platform around the way your team works — across sales and service.
- Strategic analysis and process mapping
- Tailored configuration and customization
- Rollout across sales and customer service
Managed Services & Support
After go-live, the work continues: we optimize, build new automations, and provide real support — so the platform delivers more every quarter.
- Continuous optimization and updates
- Process improvements and automation
- Dedicated technical support
How it works
A clear process, from kickoff to ROI
Assessment
We map your processes, bottlenecks, and business goals.
Solution design
A tailored CRM architecture and roadmap for your operation.
Implementation
Configuration, customization, and integrations — with governance and testing.
Continuous evolution
Support, optimization, and new automations to maximize ROI.
Team
The specialists behind MindUP

Murilo Godoi
Operations Director

João Pedro Godoi
Salesforce Administrator

Gabriel Soares
Salesforce Developer

Karen Godoi
Resource Management
Clients & Partners
Who trusts MindUP

Our team's track record includes projects for companies such as Linx, Sabesp, Transcend, Gauge and Mosaic.
Ready to scale your CRM?
Book a free assessment. In one conversation, we'll map where Salesforce can unlock your sales and service operations.